I worked with the Sands on the launch of a nostalgic, Rat Pack style campaign. My work with them ranged from copy writing to development of creative strategies. Here are just a few of the many pieces I developed for them.
Client: Sands Casino
My Role: Copywriter
In 2003 the Sands launched a new employee feedback program, allowing employees to send their comments straight to the boss.
I wrote the copy to bring this piece to life, and inform everyone in the back halls of the Sands about their new powers of communication.
Client: Sands Casino
Distribution: Internal
My Role: Copywriter
They asked me for a poster to go in the back-of-house that would encourage employees to stick around... and not apply for jobs at the hot new spot being built down the strip.
I thought the better of that... why sound desperate when you can sound appreciative?
Client: Sands Casino
Distribution: Regional, NP, BBs, DM
My Role: Copywriter
Art Director: Michele Rotan
Many casinos give away cars, often in programs that offer a new car every month. Often, the ad campaigns that surround these cars lack continuity, theming themselves around the car instead of the casino.
To help the Sands create a cohesive, ongoing campaign, I developed what I call a Name Line. It's the headline and it's the name of the giveaway. The art director pulled it all together by giving each piece a fantastic setting with the casino's colors.
Client: Sands Casino
Distribution: Posters/Direct Mail
My Role: Copywriter
Swinging copy to entice the Sands' top players to hit a new lounge, while encouraging others to roll a little higher...
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