In the Fall of 2003, a large chain of outlet stores opened in Atlantic City. I helped develop the copy to kick off their auspicious beginning.
Client: The Walk
My Role: Copywriter
This ad was coming out at the start of holiday shopping season and my Art Director was in love with this photograph. I decided that since it looked like she was really shopping for herself, I'd point that out.
The message: "Shop for the season, and for yourself." The launch was a tremendous success.
Client: The Walk
My Role: Copywriter
For this ad, the client had what most would consider to be, two conflicting goals:
1. Tell them to come shop right now.
2. Tell them how much better the shopping will be in a few months.
I came up with a positive way to say all of that... and I worked in an ocean metaphor.
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